Australian political marketing: substance backed by style
Citation
Hughes, A & Dann, S 2010, 'Australian political marketing: substance backed by style', in Jennifer Lees-Marshment, Jasper Stromback and Chris Rudd (ed.), Global Political Marketing, Routledge, Abingdon, UK and New York, USA, pp. 82-95.Year
2010ANU Authors
Field of Research
- Marketing Communications