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The Australian National University

Australian political marketing: substance backed by style

Citation

Hughes, A & Dann, S 2010, 'Australian political marketing: substance backed by style', in Jennifer Lees-Marshment, Jasper Stromback and Chris Rudd (ed.), Global Political Marketing, Routledge, Abingdon, UK and New York, USA, pp. 82-95.

Year

2010

Field of Research

  • Marketing Communications

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