Areas of expertise
- Marketing Theory 150506
- Organisational Behaviour 150311
- Australian Government And Politics 160601
- Marketing Communications 150502
- Economics, Business And Management Curriculum And Pedagogy 130203
- Library And Information Studies 0807
- Marketing 1505
Publications
- Hughes, A & Dann, S 2011, 'Influences and impacts of personal brand and political brand bi-directional', Academy of Marketing Conference 2011, University of Liverpool, Liverpool UK, pp. 1-7.
- Hughes, A & Dann, S 2009, 'Political marketing and stakeholder engagement', Marketing Theory: an International Review, vol. 9, no. 2, pp. 243-256.
- Hughes, A, Dann, S & Neale, L 2008, 'Exploring the application of Personal Brands and Opinion Leadership in Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.
- Hughes, A & Dann, S 2008, 'Customers, consumers, partners, society and the political party: stakeholders in Australian Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 1-8.
- Hughes, A & Dann, S 2008, 'Using Celebrity Candidates in political Marketing Campaigns', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 13-22.
- Dann, S & Hughes, A 2008, 'Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election', Monash Business Review, vol. 4, no. 1, pp. 1-10.
- Hughes, A 2007, 'Personal Brands: An Exploratory Analysis of Personal Brands in Australian Political Marketing', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 1114-1120.
- Johns, R, Hughes, A & Dann, S 2007, 'The Application of Innovation Adoption Frameworks in Marketing Education', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 3293-3299.
- Hughes, A & Dann, S 2006, 'Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, p. 11.
- Hughes, A & Dann, S 2006, 'Political Marketing and Stakeholders', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 243-256.
- Hughes, A & Dann, S 2005, 'Using Celebrity Candidates in Political Marketing Campaigns', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 115-122.
- Hughes, A & Dann, S 2005, 'Qualitative Case Analysis of the TeamBeattie.com website', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 123-130.
- Hughes, A, Kend, M & Hughes, R 2005, 'Meeting stakeholder needs: a study of marketing courses', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 88-94.
- Hughes, A 2004, 'The Branding of Political Parties - A Case Study Approach', Australia and New Zealand Marketing Academy Conference 2004, ed. Jim Wiley and Peter Thirkell, Victoria University Press, Wellington, pp. 1-9.
- Hughes, A 2004, 'How are websites Used by Political Parties in Political Marketing Campaigns', International Nonprofit and Social Marketing Conference 2004, ed. Gillian Sullivan Mort, Australian National University, Canberra, pp. 114-119.
- Hughes, R & Hughes, A 2004, 'Adoption of Internet Banking by young Australian consumers', Australiasian World Wide Web Conference (AusWeb 2004), ed. Andrew Treloar, Allan Ellis, Southern Cross University, Lismore, pp. 233-238.
- Hughes, A 2004, 'Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace', Academy of World Business, Marketing & Management Development Conference 2004, ed. Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail, University of Southern Queensland, Australia, pp. 1-11.
- Hughes, A 2004, 'The Power and the Passion: Will Celebrity Candidates become the norm in future Political Marketing Campaigns', International Nonprofit and Social Marketing Conference 2004, ed. Gillian Sullivan Mort, Australian National University, Canberra, pp. 64-69.
- Hughes, A & Hughes, R 2004, 'Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience', Australia and New Zealand Marketing Academy Conference 2004, ed. Jim Wiley and Peter Thirkell, Victoria University Press, Wellington, p. 14.
- Hughes, A 2003, 'Defining negative political advertising: definition, features and tactics', Australia and New Zealand Marketing Academy Conference 2003, ed. Rachel Kennedy, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 163-171.
- Hughes, A 2003, 'Can branding theory be applied to marketing political parties? A case study of the Australian Greens', Australia and New Zealand Marketing Academy Conference 2003, ed. Rachel Kennedy, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 1873-1881.
- Hughes, R & Hughes, A 2003, 'Online banking and the consumer decision making process', Australian Conference and Doctoral Colloquium of the Chartered Institute of Marketing 2003, ed. Professor E.A. Buttery, University of Western Sydney, Sydney, pp. 1-7.
- Hughes, A & Hughes, R 2002, 'The Role of the Internet in the Consumer Decision Making Process', Australia and New Zealand Marketing Academy Conference 2002, Deakin University, Deakin University.
