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The Australian National University

Corporate brands and social brands: co-branding GM-free and UK supermarkets

Citation

Leitch, S & Davenport, S 2008, 'Corporate brands and social brands: co-branding GM-free and UK supermarkets', International Studies of Management and Organization, vol. 37, no. 4, pp. 45-63.

Year

2008

Field of Research

  • Organisational Planning And Management

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