Corporate brands and social brands: co-branding GM-free and UK supermarkets
Citation
Leitch, S & Davenport, S 2008, 'Corporate brands and social brands: co-branding GM-free and UK supermarkets', International Studies of Management and Organization, vol. 37, no. 4, pp. 45-63.Year
2008ANU Authors
Field of Research
- Organisational Planning And Management