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The Australian National University

Corporate identity as an enabler and constraint on the pursuit of corporate objectives

Citation

Leitch, S & Davenport, S 2011, 'Corporate identity as an enabler and constraint on the pursuit of corporate objectives', European Journal of Marketing, vol. 45, no. 9/10, pp. 1501-1520.

Year

2011

Field of Research

  • Organisational Planning And Management

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