Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption
Citation
Hughes, A & Dann, S 2012, 'Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption', Advances in Consumer Research, vol. 10, no. -, pp. 357-367.Year
2012ANU Authors
Field of Research
- Marketing Not Elsewhere Classified