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The Australian National University

Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption

Citation

Hughes, A & Dann, S 2012, 'Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption', Advances in Consumer Research, vol. 10, no. -, pp. 357-367.

Year

2012

Field of Research

  • Marketing Not Elsewhere Classified

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