Skip navigation
The Australian National University

Influences and impacts of personal brand and political brand bi-directional

Citation

Hughes, A & Dann, S 2011, 'Influences and impacts of personal brand and political brand bi-directional', Academy of Marketing Conference 2011, University of Liverpool, Liverpool UK, pp. 1-7.

Year

2011

Field of Research

  • Marketing Communications

Updated:  22 June 2018 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers