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The Australian National University

Political marketing and stakeholder engagement

Citation

Hughes, A & Dann, S 2009, 'Political marketing and stakeholder engagement', Marketing Theory: an International Review, vol. 9, no. 2, pp. 243-256.

Year

2009

Field of Research

  • Marketing Theory

Updated:  25 September 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers