Political Marketing and Stakeholders

Citation

Hughes, A & Dann, S 2006, 'Political Marketing and Stakeholders', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 243-256.

Year

2006

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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