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The Australian National University

Political Marketing and Stakeholders

Citation

Hughes, A & Dann, S 2006, 'Political Marketing and Stakeholders', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 243-256.

Year

2006

Field of Research

  • Marketing Not Elsewhere Classified

Updated:  21 September 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers