The Application of Innovation Adoption Frameworks in Marketing Education

Citation

Johns, R, Hughes, A & Dann, S 2007, 'The Application of Innovation Adoption Frameworks in Marketing Education', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 3293-3299.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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