Skip navigation
The Australian National University

Using Celebrity Candidates in political Marketing Campaigns

Citation

Hughes, A & Dann, S 2008, 'Using Celebrity Candidates in political Marketing Campaigns', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 13-22.

Year

2008

Field of Research

  • Marketing Theory

Updated:  23 November 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers