Using Celebrity Candidates ... - Researchers

Using Celebrity Candidates in political Marketing Campaigns

Citation

Hughes, A & Dann, S 2008, 'Using Celebrity Candidates in political Marketing Campaigns', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 13-22.

Year

2008

ANU Authors

Dr Andrew Hughes
Dr Stephen Dann

Field of Research

Marketing Theory

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