Skip navigation
The Australian National University

Exploring the application of Personal Brands and Opinion Leadership in Political Marketing

Citation

Hughes, A, Dann, S & Neale, L 2008, 'Exploring the application of Personal Brands and Opinion Leadership in Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.

Year

2008

Field of Research

  • Marketing Theory

Updated:  21 September 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers