Exploring the application of Personal Brands and Opinion Leadership in Political Marketing
Citation
Hughes, A, Dann, S & Neale, L 2008, 'Exploring the application of Personal Brands and Opinion Leadership in Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.Year
2008ANU Authors
Field of Research
- Marketing Theory