Exploring the application of Personal Brands and Opinion Leadership in Political Marketing

Citation

Hughes, A, Dann, S & Neale, L 2008, 'Exploring the application of Personal Brands and Opinion Leadership in Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.

Year

2008

Field of Research

  • Marketing Theory

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