Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship

Citation

Hughes, A & Dann, S 2006, 'Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, p. 11.

Year

2006

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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