Digital technology-enabled ... - Researchers

Digital technology-enabled transformative consumer responsibilisation: a case study

Citation

Shalini, S, Manoharan, B, Parthiban, R et al. 2021, 'Digital technology-enabled transformative consumer responsibilisation: a case study', European Journal of Marketing, vol. 55, no. 9, pp. 2538-2565.

Year

2021

ANU Authors

Professor Israr Qureshi
Dr Babita Bhatt

Updated: 30 June 2022 / Responsible Officer: Director (Research Services Division) / Page Contact: Researchers