Digital technology-enabled transformative consumer responsibilisation: a case study

Citation

Shalini, S, Manoharan, B, Parthiban, R et al. 2021, 'Digital technology-enabled transformative consumer responsibilisation: a case study', European Journal of Marketing, vol. 55, no. 9, pp. 2538-2565.

Year

2021

Updated:  30 June 2022 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers