Digital technology-enabled ... - Researchers

Digital technology-enabled transformative consumer responsibilisation: a case study

Citation

Parth, S, Manoharan, B, Parthiban, R, Qureshi, I, Bhatt, B, Rakshit, K. 2021, 'Digital technology-enabled transformative consumer responsibilisation: a case study', European Journal of Marketing, vol. 55, no. 9, pp. 2538-2565.

Year

2021

ANU Authors

Professor Israr Qureshi
Dr Babita Bhatt

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