Power relations within brand management: the challenge of social media

Citation

Leitch, S & Merlot, E 2018, 'Power relations within brand management: the challenge of social media', Journal of Brand Management, vol. 25, no. 2, pp. 85-92.

Year

2018

Field of Research

  • Organisation And Management Theory

Updated:  19 April 2024 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers