Areas of expertise
- International Business 150308
- Entrepreneurship 150304
Publications
- Kriz, A, Nailer, C, Jansen, K et al. 2020, 'Teaching-practice as a critical bridge for narrowing the research-practice gap', Industrial Marketing Management, vol. 92, pp. 254-266.
- Nailer, C, Stening, B & Zhang, M 2015, 'In researching emerging markets, anthropology often trumps statistics', International Journal of Market Research, vol. 57, no. 6, pp. 855-876.
- Choi, C & Nailer, C 2005, 'The China market and European companies: Pricing and surviving the local competition', European Business Review, vol. 17, no. 2, pp. 177-191.
