Professor Vinh Lu

Ph.D (Adelaide), B.Commerce (Hons), B.Commerce (Marketing & Int. Business), Cert III Gov, Dip. Market Research
Professor of Marketing and Associate Dean (Advancement & Engagement)
ANU College of Business and Economics

Areas of expertise

  • International Business 150308
  • Marketing Management (Incl. Strategy And Customer Relations) 150503
  • Economics, Business And Management Curriculum And Pedagogy 130203

Research interests

  • Doing business in emerging markets
  • Service delivery
  • Career development


Professor Vinh Lu has been an academic member in the Research School of Management, ANU College of Business and Economics since July 2010 after having completed his PhD at the University of Adelaide.

Vinh has published refereed journal articles in the Academy of Management Journal, Health Psychoogy, Tourism ManagementJournal of Vocational Behavior, Journal of Business EthicsJournal of Business Research, Studies in Higher EducationPersonality and Individual Differences, Journal of Strategic Marketing, International Journal of Human Resource ManagementAustralasian Marketing JournalService Industries Journal, Asia Pacific Journal of Marketing and Logistics, among others. He is conducting research in the areas of services marketing, career adaptability and student learning. Vinh's research has received competitive funding from Wine Australia (two Category 1 grants), contentgroup/Department of Defence (Category 3 grant) and Invest Canberra (Category 3 grant).

A passionate and enthusiastic academic, Vinh enjoys teaching a variety of courses in the International Business and Marketing disciplines, across undergraduate, Honours, and postgraduate levels. For his excellence in education, Vinh has been recognised with multiple awards at the national (OLT Citation for Outstanding Contribution to Student Learning, ANZMAC-Pearson Emerging Marketing Educator Award) and university levels (Vice-Chancellor's Award for Teaching Excellence, Vice-Chancellor's Citation for Outstanding Contribution to Student Learning, ANU Commendation for Outstanding Contribution to Student Learning, CBE Award for Teaching Excellence).

Researcher's projects

  1. Service-oriented behaviours of frontline employees
  2. Consumption of service in health and hospitality
  3. Career adaptability across countries
  4. Development of student skills through experiential learning

Current student projects

  1. Antecedents of customer-directed behaviours of frontline hotel employees.
  2. Australian wine in mature and emerging markets


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Updated:  01 February 2023 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers