Dr Stephen Dann
B.A. (UQ), B. Com with First Class Honours (Griffith); Grad Cert Higher Education (ANU); PhD (Griffith), S.F.H.E.A.
Senior Lecturer
ANU College of Business and Economics
Areas of expertise
- Marketing 1505
- Marketing Theory 150506
- Social Change 160805
- Interactive Media 190205
- Entrepreneurship 150304
Research interests
- Applications for Lego Serious Play Facilitated Workshops in teaching, research and industry engagement
- Instagram image analysis
- Twitter Content Analysis
- Services marketing promise creation through social media
- Development of new metrics through novel content measurement
- Entrepreneurship
- Innovation Adoption
Researcher's projects
- Lego Serious Play in the workplace
- Corporate Mindfulness
- Instagram for service promise creation
- Alternative Twitter communication strategies
- 3D Printed Foods
Publications
- Brunner, M, Togher, L, Palmer, S et al. 2021, 'Rehabilitation professionals' views on social media use in traumatic brain injury rehabilitation: gatekeepers to participation', Disability and Rehabilitation, vol. 43, no. 14, pp. 1955-1964.
- Kan John, P, Lear, E, L'Espoir Decosta, J et al. 2020, 'Designing a visual tool for teaching and learning front-end innovation', Technology Innovation Management Review, vol. 10, no. 9, pp. 16-26.
- McMullan, A & Dann, S 2020, 'Conceptual-historical analytical research model: a means for applying history to contemporary marketing problems', Journal of Historical Research in Marketing, vol. 12, no. 3, pp. 401-420.
- Brunner, M, Palmer, S, Togher, L et al. 2020, '"If I knew what I was doing on Twitter then I would use it more": Twitter experiences and networks of people with traumatic brain injury (TBI)', Brain Impairment, vol. 21, no. 1, pp. 1-18.
- Lear, E, Dann, S & Kan John, P 2020, 'Using lego� serious play� processes to build responsible professionals', 2020 IEEE Global Engineering Education Conference (EDUCON) , ed. Alberto Cardoso, Gustavo R Alves & Maria Teresa Restivo, IEEE, United States, pp. 1770-1774.
- Hemsley, B, Palmer, S, Dann, S et al 2018, 'Using Twitter to access the human right of communication for people who use Augmentative and Alternative Communication (AAC)', International Journal of Speech-Language Pathology, vol. 20, no. 1, pp. 50-58pp.
- Brunner, M, Hemsley, B, Dann, S et al 2018, 'Hashtag #TBI: A content and network data analysis of tweets about Traumatic Brain Injury', Brain Injury, vol. 32, no. 1, pp. 49-63pp.
- Dann, S 2018, 'Facilitating co-creation experience in the classroom with Lego Serious Play', Australasian Marketing Journal, vol. 26, no. 2, pp. 121-131.
- Hemsley, B, Balandin, S, Palmer, S et al 2017, 'A call for innovative social media research in the field of augmentative and alternative communication', AAC: Augmentative and Alternative Communication, vol. 33, no. 1, pp. 14-22.
- Dann, S & Dann, S 2016, 'Exploring Catholic Social Teaching in a Social Marketing Context: History, Lessons and Future Directions', Journal of Macromarketing, vol. 36, no. 4, pp. 412-424pp.
- Eagar, T & Dann, S 2016, 'Classifying the narrated #selfie: genre typing human-branding activity', European Journal of Marketing, vol. 50, no. 9-10, pp. 1835-1857.
- Eagar, T & Dann, S 2016, 'Capturing and Analyzing Social Media Composite Content: The Instagram Selfie', in N. Özçaglar-Toulouse, D Rinallo, R.W. Belk (ed.), Consumer Culture Theory (Research in Consumer Behavior, Volume 18), Emerald Group Publishing Limited, United States, pp. 245-265pp..
- Hemsley, B, Dann, S, Palmer, S et al 2015, '"We definitely need an audience": Experiences of Twitter, Twitter networks and tweet content in adults with severe communication disabilities who use augmentative and alternative communication (AAC)', Disability and Rehabilitation, vol. 37, no. 16-17, pp. 1531-1542.
- Dann, S 2015, 'Twitter Data Acquisition and Analysis: Methodology and Best Practice', in Burkhalter, J.N. and Wood, N.T. (ed.), Maximizing Commerce and Marketing Strategies through Micro-Blogging, IGI Global Books, 701 E Chocolate Ave, Hershey, PA 17033, pp. 280-296.
- Dann, S 2015, 'Benchmarking Micro-Blog Performance: Twitter Content Classification Framework', in Burkhalter, J.N. and Wood, N.T. (ed.), Maximizing Commerce and Marketing Strategies through Micro-Blogging, IGI Global Books, 701 E Chocolate Ave, Hershey, PA 17033, pp. 313-332.
- Brunner, M, Hemsley, B, Palmer, S et al 2015, 'Review of the literature on the use of social media by people with traumatic brain injury (TBI)', Disability and Rehabilitation, vol. 37, no. 16-17, pp. 1511-1521.
- Hemsley, B & Dann, S 2014, 'Social media and social marketing in relation to facilitated communication: Harnessing the affordances of social media for knowledge translation', Evidence-Based Communication Assessment and Intervention, vol. 8, no. 4, pp. 187-206.
- Hughes, A & Dann, S 2012, 'Political Marketing Redefined: Exploring the Consequences of Stakeholder on the Marketing Mix and Political Consumption', Advances in Consumer Research, vol. 10, no. -, pp. 357-367.
- Dann, S & Dann, S 2011, e-marketing: Theory and Application, Palgrave Macmillan Ltd, UK.
- Dann, S 2011, 'E-Novation Deployment: Creating New "Spaces" and Distribution Using E-Novation', in Hugh M. Pattinson and David R. Low (ed.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, Business Science Reference (an imprint of IGI Global), Hershey USA, pp. 183-195.
- Dann, S 2011, 'The Marketing Mix Matrix', Academy of Marketing Conference 2011, University of Liverpool, Liverpool UK, pp. 1-6.
- Hughes, A & Dann, S 2011, 'Influences and impacts of personal brand and political brand bi-directional', Academy of Marketing Conference 2011, University of Liverpool, Liverpool UK, pp. 1-7.
- Dann, S 2011, 'Measuring Social Media: Benchmarking an individual twitter timeline', Australian Market & Social Research Society (AMSRS) National Conference 2011 Curiouser & Curiouser, Australian Market & Social Research Society (AMSRS), Sydney Australia, pp. 1-33.
- Hughes, A & Dann, S 2010, 'Australian political marketing: substance backed by style', in Jennifer Lees-Marshment, Jasper Stromback and Chris Rudd (ed.), Global Political Marketing, Routledge, Abingdon, UK and New York, USA, pp. 82-95.
- Dann, S 2010, 'Twitter content classification', First Monday, vol. 15, no. 12, pp. 1-13.
- Dann, S 2010, 'Redefining social marketing with contemporary commercial marketing definitions', Journal of Business Research, vol. 63, no. 2, pp. 147-153.
- Dann, S & Fry, M 2009, 'Benchmarking road safety success: Issues to consider', Australasian Marketing Journal, vol. 17, no. 4, pp. 226-231.
- Hughes, A & Dann, S 2009, 'Political marketing and stakeholder engagement', Marketing Theory: an International Review, vol. 9, no. 2, pp. 243-256.
- Hassan, S, Dann, S, Mohd Kamal, K et al 2009, 'Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 244 - 261.
- Hassan, S, Dann, S, Mohd Kamal, K et al. 2009, 'Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 223 - 242.
- Dann, S 2008, 'Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing', Social Marketing Quarterly, vol. 14, no. 2, pp. 92-100.
- Dann, S & Hughes, A 2008, 'Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election', Monash Business Review, vol. 4, no. 1, pp. 1-10.
- Hughes, A, Dann, S & Neale, L 2008, 'Exploring the application of Personal Brands and Opinion Leadership in Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.
- Dann, S 2008, 'A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney.
- Dann, S 2008, 'Lifestyle Sponsorships: Social Change through sports sponsorship', Sports Marketing Association Conference 2008, ed. Conference Program Committee, University of Southern Queensland, Toowoomba, p. 47.
- Dann, S 2008, 'Applying Services Marketing Principles to Postgraduate Supervision', Quality Assurance in Education, vol. 16, no. 4, 2008, pp. 333-346.
- Dann, S 2008, 'Analysis of the 2008 Federal Budget Speech: Policy, Politicking and Marketing Messages?', Australasian Political Studies Association Conference (APSA 2008), ed. Claire Pomery, Conference Organising Committee, Brisbane Australia, p. 26.
- Dann, S 2008, 'Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline', World Social Marketing Conference 2008, ed. Conference Program Committee, National Social Marketing Centre, UK, pp. 108-119.
- Hughes, A & Dann, S 2008, 'Customers, consumers, partners, society and the political party: stakeholders in Australian Political Marketing', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, pp. 1-8.
- Dann, S 2008, 'Sponsorship Asset Development', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.
- Hughes, A & Dann, S 2008, 'Using Celebrity Candidates in political Marketing Campaigns', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 13-22.
- Dann, S & Dann, S 2008, 'Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 111-121.
- Dann, S 2007, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns', Social Marketing Quarterly, vol. 13, no. 1, pp. 54-62.
- Dann, S, Harris, P, Sullivan Mort, G et al 2007, 'Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing', Journal of Public Affairs, vol. 7, pp. 291-304.
- Dann, S 2007, 'The Life and Death of Marketing', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 225-234.
- Dann, S & Jensen, E 2007, 'Brand personalities with real personality: Strategies for individual brands and branded individuals in the entertainment industry', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 1636-1643.
- Dann, S 2007, 'Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements', Monash Business Review, vol. 3, no. 2, pp. 1-9.
- Johns, R, Hughes, A & Dann, S 2007, 'The Application of Innovation Adoption Frameworks in Marketing Education', Australia and New Zealand Marketing Academy Conference 2007, ed. M Thyne, K Deans, J Gnoth, University of Otago, New Zealand, pp. 3293-3299.
- Dann, S & Dann, S 2007, Competitive Marketing Strategy, Pearson Prentice Hall, Sydney, New South Wales.
- Dann, S & Fry, M 2007, '(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?', International Nonprofit and Social Marketing Conference 2007, ed. Gillian Sullivan Mort, Griffith University, Brisbane Australia, pp. 212-218.
- Dann, S, Russell-Bennett, R, Drennan, J et al 2006, 'Female Entrepreneurship in Australia: revisited', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia.
- Dann, S & Fry, M 2006, 'When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 1-8.
- Hughes, A & Dann, S 2006, 'Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, p. 11.
- Hughes, A & Dann, S 2006, 'Political Marketing and Stakeholders', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 243-256.
- Dann, S & Buchanan, L 2006, 'Participation in Equestrian Sport: Motives, Barriers and Profiles', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia.
- Dann, S 2006, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns', Australasian Nonprofit and Social Marketing Conference 2006, ed. Marie Louise Fry, University of Newcastle, Newcastle Australia, pp. 54-64.
- Dann, S, Solomon, M, Dann, S et al 2006, Consumer Behaviour: Buying, Having, Being, Pearson Education, Frenchs Forest, New South Wales.
- Dann, S & Dann, S 2006, 'Street Level Marketing 2006', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia.
- Dann, S & Buchanan, L 2006, '(Pro) Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post-50 Participant-Volunteers', Social Change in the 21st Century, ed. C. Hopkinson and C. Hall, Queensland University of Technology, Brisbane Australia, pp. 16p.
- Dann, S 2006, 'Best Journals versus Best Fit Journals: A Strategic Orientation to Research Quality', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia.
- Dann, S & Buchanan, L 2006, 'Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian Sport Motives, Barriers and Profiles', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, p. 11.
- Dann, S 2006, 'Social Marketing in the Age of Direct Benefit and Upstream Marketing', Australasian Nonprofit and Social Marketing Conference 2006, ed. Marie Louise Fry, University of Newcastle, Newcastle Australia, pp. 1-7.
- Dann, S 2005, 'TruFan: Role of Fandom as an influence on attitude', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 69-74.
- Dann, S & Dann, S 2005, 'Australian Corporate Hospitality in Review', Australasian Nonprofit and Social Marketing Conference 2005, ed. Ruth Rentschler & John Hall, Deakin University, Burwood, Melbourne.
- Dann, S 2005, 'Temporal innovativeness as an attitudinal measure of temporal preference', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 14-20.
- Dann, S 2005, 'Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes', Annual Conference of the Australian and New Zealand Academy of Management (ANZAM 2005), ed. Davies, D., Fisher, G., Hughes, R., Australian and New Zealand Academy of Management (ANZAM), Australia, p. 14.
- Dann, S & Dann, S 2005, 'Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?', Australasian Nonprofit and Social Marketing Conference 2005, ed. Ruth Rentschler & John Hall, Deakin University, Burwood, Melbourne.
- Dann, S & Dann, S 2004, Strategic Internet Marketing (2nd ed), John Wiley & Sons Inc, Brisbane.
- Dann, S & Dann, S 2002, 'Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs', Macromarketing Conference 2002, ed. Jack Cadeaux and Tony Pecotich, University of New South Wales, Sydney.
- Dann, S & Dann, S 2002, 'High-Speed Car Advertising and Road Safety', Australia and New Zealand Marketing Academy Conference 2002, Deakin University, Deakin University.
- Dann, S & Dann, S 2001, 'Street Level Marketing: Intuition and creativity in entrepreneurial marketing', in Caroline Barker and Robyn Coy (ed.), Innovation and Imagination at Work, McGraw-Hill Inc, Sydney Australia, pp. 221-248.
- Dann, S & Dann, S 2001, Strategic Internet Marketing (1st ed), John Wiley & Sons Inc, Brisbane Australia.
