Dr Gary Buttriss

BBus - Finance (Kuring gai), MCom - Marketing (UNSW), PhD - Marketing (UNSW)
ANU College of Business and Economics

Areas of expertise

  • Marketing 1505
  • Corporate Governance And Stakeholder Engagement 150303
  • Environmental Science And Management Not Elsewhere Classified 050299
  • Business And Management 1503

Research interests

  • Sustainability including individual, organization and market responses to climate change. Including how consumers derive value and the potential this has for developing new business models and markets.
  • Sustainable enterprise - including organizational identity - becoming a sustainable organization, and net zero and beyond strategies
  • Business ethics
  • Sustainable Development Goals and business
  • Organizational resilience - resilience as a process of organization continual renewal
  • Methods for understanding the deeper processes of change and innovation
  • An analytical approach to business decision-making and performance -including systems thinking



My teaching and research have focused on sustainable enterprise - the role business plays in moving to sustainable systems, the challenges of becoming a sustainable business and how innovation in business models, product and service development, and market evolution drives the sustainable enterprise process.

My research and teaching interests now focus on Sustainability. I currently convene Corporate Sustainability (MGMT2001); Business and the Natural Environment (MGMT3101); Business & its Social Stakeholders (MGMT3102); Managing for Sustainability (MGMT7007); and Sustainable Marketing (MKTG2002); the latter being one of the first courses of its kind internationally.

I have led a student study tour to San Francisco and Silicon Valley in 2017 themed on sustainable enterprise – the aim was to expose students to the very latest advances in sustainability in business and policy, including, waste management, social entrepreneurship and innovation incubators and start-ups and much more.


Researcher's projects

Business sustainability strategy

Organisation strategy and implenetation of net zero and beyond, including business model, product and process innovation.

Circualr Economy, Circular Cities, Circualr Universities

The process of becoming an inclusive and just circular organisation, circular systems and sustainability.

Organizational Identity - Becoming a sustainable organization

Including how organization identity influences their adaptation to climate change and approach to innovation. How organizations manage their brand in rapidly evolving and unpredictable markets including technology markets and markets impacted by climate change.

Business model innovation in product service systems (PSS)

Developing the business case around servicizing the business model and the role of customer life time value

Mechanisms and change

Exploring how we map the processes of change and the impact on decision making and individual and organizational responses.


Available student projects

I am no longer available for research  supervision.


Current student projects

Penny Grewal-Sidhu (2021- ) Is business valuation using customer lifetime value a mechanism for driving business model innovation? (Principle supervisor)

Shima Farazmehr (2023- ) Locating and Deploying Essential Goods and Equipment: An AI-Enabled Approach for Disaster Emergency Response

Garna Varendran (2023 - ) How moral mandates of acheiving net-zero carbon impact competitive stratgey of the firm?

Past student projects

  • Gracia Santosa (2017) Reconstructing organisational identity in the face of environmental change
  • Christopher Nailer (2014) Business models evolving to realise value: A processual approach
  • Caitlin Taylor (2012)- "No pain, no gain": Process tracing the creation and evolution of value (in a personal training encounter)
  • Andrew Wallace (2011) - "If you don't do something, we will": The process of consumer influence on brand development.
  • Samantha Harpley (2010) Brokering Innovation: Process-tracing the front-end of innovation at the Victorian Eco-Innovation Lab (VIEW)
  • Sam Reithmuller (2009) - Foregoing ownership in exchange
  • Karl Noronha (2007) - The choice is yours: The determinants of retail pharmacy channel selection in Australia
  • Publications

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    Updated:  02 March 2024 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers