Dr Gary Buttriss

BBus - Finance (Kuring gai), MCom - Marketing (UNSW), PhD - Marketing (UNSW)
College of Business& Economics

Areas of expertise

  • Marketing 1505
  • Corporate Governance And Stakeholder Engagement 150303
  • Environmental Science And Management Not Elsewhere Classified 050299
  • Business And Management 1503
  • Ecological Impacts Of Climate Change 050101

Research interests

  • Sustainability including individual, organization and market responses to climate change. Including how consumers derive value and the potential this has for developing new business models and markets.
  • Sustainable enterprise - including organizational identity - becoming a sustainable organization
  • business ethics
  • Sustainable Development Goals and business
  • Organizational resilience - resilience as a process of organization continual renewal
  • Methods for understanding the deeper processes of change and innovation
  • An analytical approach to business decision-making and performance -including systems thinking


Prior to moving to academia I ran my own hospitality business in prime Sydney CBD location for 14 years. I joined the ANU in 2006 after completing my doctorate at UNSW in Marketing. I have taught in the areas of Marketing, Marketing Research, Marketing Strategy and Marketing Engineering at The Australian National University, The University of New South Wales, Sydney University, and AGSM.

Since 2008 my teaching and research have focused on sustainable enterprise - the role business plays in moving to sustainable systems, the challenges of becoming a sustainable business and how innovation in business models, product and service development, and market evolution drives the sustainable enterprise process.

My research and teaching interests now focus on Sustainability. I currently convene Corporate Sustainability (MGMT2001); Business and the Natural Environment (MGMT3101); Business & its Social Stakeholders (MGMT3102); Managing for Sustainability (MGMT7007); and Sustainable Marketing (MKTG2002); the latter being one of the first courses of its kind internationally.

I have led a student study tour to San Francisco and Silicon Valley in 2017 themed on sustainable enterprise – the aim was to expose students to the very latest advances in sustainability in business and policy, including, waste management, social entrepreneurship and innovation incubators and start-ups and much more.

I December 2018 I became a certified Foresight Practitioner through training at the Institute for the Future in Palo Alto California.


Researcher's projects

Organizational Identity - Becoming a sustainable organization

Including how organization identity influences their adaptation to climate change and approach to innovation. How organizations manage their brand in rapidly evolving and unpredictable markets including technology markets and markets impacted by climate change.

Business model innovation in product service systems (PSS)

Developing the business case around servicizing the business model and the role of customer life time value

Supply chain risks and business opportunities resulting from cliamte change

Resilience in supply chains - Examining the impact of climate change on supply chains in the wellness industry. What risks and business opprtunities may emerge.

Is business rewarded for doing good?

Exploring issues in business legitimacy and brand sacrifices.

Consumer sustainable practice - Paradox or investment in nature

How consumers who participate in outdoor recreation value ecosystems services - and does this influence their broader consumption behaviour.

Integrating culture as a dimension of sustainability

Sustainable cities – How the interactions in arts and cultural networks – in particualr indigenous knowledge, contribute to a sustainable city. The case of Canberra, Australia

Mechanisms and change

Exploring how we map the processes of change and the impact on decision making and individual and organizational responses.


Available student projects

I am always interested in high-quality research students interested in exploring a wide range of issues in sustainable enterprise - including;

Innovation for not only adapting to climate change and a resource-constrained world but also innovation for transforming the organization. This includes issues of managing in uncertainty, co-creation of value, developing sustainable value and strategy.

Developing measures of resilience and preparedness for climate change - that balance risk and entrepreneurial opportunities

Consumer behavioural change to sustainable lifestyles - including consumption eco-systems or consumption practice.



Past student projects

  • Gracia Santosa (2017) Reconstructing organisational identity in the face of environmental change
  • Christopher Nailer (2014) Business models evolving to realise value: A processual approach
  • Caitlin Taylor (2012)- "No pain, no gain": Process tracing the creation and evolution of value (in a personal training encounter)
  • Andrew Wallace (2011) - "If you don't do something, we will": The process of consumer influence on brand development.
  • Samantha Harpley (2010) Brokering Innovation: Process-tracing the front-end of innovation at the Victorian Eco-Innovation Lab (VIEW)
  • Sam Reithmuller (2009) - Foregoing ownership in exchange
  • Karl Noronha (2007) - The choice is yours: The determinants of retail pharmacy channel selection in Australia
  • Publications

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    Updated:  13 August 2020 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers