Dr Mark Buschgens

BSc, MDes(Hons), PhD
Lecturer in Marketing
ANU College of Business and Economics

Areas of expertise

  • Marketing 3506

Research interests

Brand aesthetics, brand management, consumer culture

Biography

Mark is a Lecturer of Marketing in the College of Business and Economics at the Australian National University in Canberra. His research focuses primarily on understanding how visual aesthetic issues in branding intersect with consumer culture to help forge new webs of connection and construct, maintain, and circulate identity, including transnational and marginalised identities. Utilizing qualitative methods that include visual analysis, case-studies, in-depth interviews and co-design strategies, his research has been published in the European Journal of Marketing, Journal of Brand Management, and other journals in marketing and related disciplines.

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Updated:  18 April 2024 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers