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The Australian National University

Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing

Citation

Lindell, A., & Kidd, E. (2013). Consumers Favor "Right Brain" Training: The Dangerous Lure of Neuromarketing, Mind, Brain, and Education, vol. 7, 35-39.

Year

2013

Field of Research

  • Developmental Psychology And Ageing

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