We, Us and Them: Multiple Identity Projects in Brand Community Conflicts

Citation

Eagar, T & Campbell, J 2013, 'We, Us and Them: Multiple Identity Projects in Brand Community Conflicts', Asia Pacific Association for Consumer Research Conference (APACR 2012), Association for Consumer Research, not known, pp. 152-162.

Year

2013

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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