We, Us and Them: Multiple Identity Projects in Brand Community Conflicts
Citation
Eagar, T & Campbell, J 2013, 'We, Us and Them: Multiple Identity Projects in Brand Community Conflicts', Asia Pacific Association for Consumer Research Conference (APACR 2012), Association for Consumer Research, not known, pp. 152-162.Year
2013ANU Authors
Field of Research
- Marketing Not Elsewhere Classified