The impact of rebranding on club member relationships

Citation

Plewa, C, Lu, V & Veale, R 2011, 'The impact of rebranding on club member relationships', Asia Pacific Journal of Marketing and Logistics, vol. 23, no. 2, pp. 222-242.

Year

2011

ANU Authors

Field of Research

  • Marketing Management (Incl. Strategy And Customer Relations)

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