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The Australian National University

E-Novation Deployment: Creating New "Spaces" and Distribution Using E-Novation

Citation

Dann, S 2011, 'E-Novation Deployment: Creating New "Spaces" and Distribution Using E-Novation', in Hugh M. Pattinson and David R. Low (ed.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, Business Science Reference (an imprint of IGI Global), Hershey USA, pp. 183-195.

Year

2011

ANU Authors

Field of Research

  • Marketing Theory

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