E-Novation Deployment: Creating New "Spaces" and Distribution Using E-Novation
Citation
Dann, S 2011, 'E-Novation Deployment: Creating New "Spaces" and Distribution Using E-Novation', in Hugh M. Pattinson and David R. Low (ed.), E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, Business Science Reference (an imprint of IGI Global), Hershey USA, pp. 183-195.Year
2011ANU Authors
Field of Research
- Marketing Theory