Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community

Citation

Eagar, T 2009, 'Defining the Brand Hero: Explorations of the Impact of Brand Hero Credibility on a Brand Community', Advances in Consumer Research, vol. 36, no. 1st, pp. 448-493.

Year

2009

ANU Authors

Field of Research

  • Marketing Communications

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