Temporal innovativeness as an attitudinal measure of temporal preference
Citation
Dann, S 2005, 'Temporal innovativeness as an attitudinal measure of temporal preference', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 14-20.Year
2005ANU Authors
Field of Research
- Marketing Not Elsewhere Classified