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The Australian National University

TruFan: Role of Fandom as an influence on attitude

Citation

Dann, S 2005, 'TruFan: Role of Fandom as an influence on attitude', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 69-74.

Year

2005

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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