TruFan: Role of Fandom as an influence on attitude
Citation
Dann, S 2005, 'TruFan: Role of Fandom as an influence on attitude', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 69-74.Year
2005ANU Authors
Field of Research
- Marketing Not Elsewhere Classified