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The Australian National University

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns

Citation

Dann, S 2006, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns', Australasian Nonprofit and Social Marketing Conference 2006, ed. Marie Louise Fry, University of Newcastle, Newcastle Australia, pp. 54-64.

Year

2006

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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