Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns
Citation
Dann, S 2006, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns', Australasian Nonprofit and Social Marketing Conference 2006, ed. Marie Louise Fry, University of Newcastle, Newcastle Australia, pp. 54-64.Year
2006ANU Authors
Field of Research
- Marketing Not Elsewhere Classified