Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing
Citation
Dann, S, Harris, P, Sullivan Mort, G et al 2007, 'Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing', Journal of Public Affairs, vol. 7, pp. 291-304.Year
2007ANU Authors
Field of Research
- Marketing Not Elsewhere Classified