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The Australian National University

Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing

Citation

Dann, S, Harris, P, Sullivan Mort, G et al 2007, 'Reigniting the Fire: A contemporary research agenda for social, political and non-profit marketing', Journal of Public Affairs, vol. 7, pp. 291-304.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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