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The Australian National University

Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns

Citation

Dann, S 2007, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns', Social Marketing Quarterly, vol. 13, no. 1, pp. 54-62.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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