Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns
Citation
Dann, S 2007, 'Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns', Social Marketing Quarterly, vol. 13, no. 1, pp. 54-62.Year
2007ANU Authors
Field of Research
- Marketing Not Elsewhere Classified