Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

Citation

Wang, C & Chen, Z 2004, 'Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects', Journal of Consumer Marketing, vol. 21, no. 6, pp. 391-400.

Year

2004

Field of Research

  • Organisational Planning And Management

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