Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects
Citation
Wang, C & Chen, Z 2004, 'Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects', Journal of Consumer Marketing, vol. 21, no. 6, pp. 391-400.Year
2004ANU Authors
Field of Research
- Organisational Planning And Management