Narrative Sequence Analysis: A New method for marketers

Citation

Buttriss, G & Wilkinson, I 2003, 'Narrative Sequence Analysis: A New method for marketers', Australia and New Zealand Marketing Academy Conference 2003, ed. Rachel Kennedy, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide.

Year

2003

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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