Skip navigation
The Australian National University

Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?

Citation

Dann, S & Dann, S 2008, 'Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 111-121.

Year

2008

ANU Authors

Field of Research

  • Marketing Theory

Updated:  21 September 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers