Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?
Citation
Dann, S & Dann, S 2008, 'Lifestyle Sponsorship and Player Lifestyle Breach: opportunity, Not Loss?', in P S Gopalakrishnan (ed.), Celebrity Endorsements in Socio-Politic Campaigns, ICFAI University Press, Hyderabad, India, pp. 111-121.Year
2008ANU Authors
Field of Research
- Marketing Theory