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The Australian National University

Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline

Citation

Dann, S 2008, 'Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline', World Social Marketing Conference 2008, ed. Conference Program Committee, National Social Marketing Centre, UK, pp. 108-119.

Year

2008

ANU Authors

Field of Research

  • Marketing Theory

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