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The Australian National University

A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature

Citation

Dann, S 2008, 'A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney.

Year

2008

ANU Authors

Field of Research

  • Marketing Theory

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