A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature
Citation
Dann, S 2008, 'A Leximancer Analysis of Social Marketing Definitions Versus Social Marketing Literature', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney.Year
2008ANU Authors
Field of Research
- Marketing Theory