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The Australian National University

Sponsorship Asset Development

Citation

Dann, S 2008, 'Sponsorship Asset Development', Australia and New Zealand Marketing Academy Conference 2008, ed. D. Spanjaard, S. Denize, N. Sharma, Australian and New Zealand Marketing Academy (ANZMAC), Sydney, p. 8.

Year

2008

ANU Authors

Field of Research

  • Marketing Theory

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