Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience

Citation

Hughes, A & Hughes, R 2004, 'Identification and Analysis of the Factors Behind the Increased use of Integrated Websites Targeting an International Audience', Australia and New Zealand Marketing Academy Conference 2004, ed. Jim Wiley and Peter Thirkell, Victoria University Press, Wellington, p. 14.

Year

2004

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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