Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace

Citation

Hughes, A 2004, 'Can Political Parties Be Branded? Case Studies from the Australian Political Marketplace', Academy of World Business, Marketing & Management Development Conference 2004, ed. Gabriel Ogunmokun, Rony Gabbay, Janelle McPhail, University of Southern Queensland, Australia, pp. 1-11.

Year

2004

ANU Authors

Field of Research

  • Marketing Communications

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