The Branding of Political Parties - A Case Study Approach

Citation

Hughes, A 2004, 'The Branding of Political Parties - A Case Study Approach', Australia and New Zealand Marketing Academy Conference 2004, ed. Jim Wiley and Peter Thirkell, Victoria University Press, Wellington, pp. 1-9.

Year

2004

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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