Can branding theory be applied to marketing political parties? A case study of the Australian Greens

Citation

Hughes, A 2003, 'Can branding theory be applied to marketing political parties? A case study of the Australian Greens', Australia and New Zealand Marketing Academy Conference 2003, ed. Rachel Kennedy, Australian and New Zealand Marketing Academy (ANZMAC), Adelaide, pp. 1873-1881.

Year

2003

ANU Authors

Field of Research

  • Organisational Behaviour

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