Online banking and the consumer decision making process

Citation

Hughes, R & Hughes, A 2003, 'Online banking and the consumer decision making process', Australian Conference and Doctoral Colloquium of the Chartered Institute of Marketing 2003, ed. Professor E.A. Buttery, University of Western Sydney, Sydney, pp. 1-7.

Year

2003

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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