Meeting stakeholder needs: a study of marketing courses

Citation

Hughes, A, Kend, M & Hughes, R 2005, 'Meeting stakeholder needs: a study of marketing courses', Australia and New Zealand Marketing Academy Conference 2005, ed. Sharon Purchase, Australian and New Zealand Marketing Academy (ANZMAC), Fremantle, pp. 88-94.

Year

2005

ANU Authors

Fields of Research

  • Economics, Business And Management Curriculum And Pedagogy
  • Marketing Not Elsewhere Classified

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