Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest

Citation

Eagar, T 2005, 'Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest', World Marketing Congress 2005, ed. Carol W DeMoranville, Academy of Marketing Science, USA, pp. 38-42.

Year

2005

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

Updated:  09 March 2021 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers