Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest
Citation
Eagar, T 2005, 'Marketer Facilitated Interactions at Brandfests: Analysis of consumer-brand celebrity conversations in an online brandfest', World Marketing Congress 2005, ed. Carol W DeMoranville, Academy of Marketing Science, USA, pp. 38-42.Year
2005ANU Authors
Field of Research
- Marketing Not Elsewhere Classified