Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia
Citation
Hassan, S, Dann, S, Mohd Kamal, K et al 2009, 'Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 244 - 261.Year
2009ANU Authors
Field of Research
- Consumer Oriented Product Or Service Development