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The Australian National University

Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia

Citation

Hassan, S, Dann, S, Mohd Kamal, K et al 2009, 'Influence of the Halal Certification Mark in Food Product Advertisements in Malaysia', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 244 - 261.

Year

2009

ANU Authors

Field of Research

  • Consumer Oriented Product Or Service Development

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