Skip navigation
The Australian National University

Redefining social marketing with contemporary commercial marketing definitions

Citation

Dann, S 2010, 'Redefining social marketing with contemporary commercial marketing definitions', Journal of Business Research, vol. 63, no. 1, pp. 147-153.

Year

2010

ANU Authors

Field of Research

  • Marketing Theory

Updated:  22 November 2017 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers