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The Australian National University

Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace

Citation

Hassan, S, Dann, S, Mohd Kamal, K et al 2009, 'Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 223 - 242.

Year

2009

Field of Research

  • Consumer Oriented Product Or Service Development

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