Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace
Citation
Hassan, S, Dann, S, Mohd Kamal, K et al. 2009, 'Market Opportunities from Cultural Value Convergence and Functional Food: The Experience of the Malaysian Marketplace', in Adam Linggreen, Martin K Hingley (ed.), The New Cultures of Food, Gower Publishing Ltd, U.K. and U.S.A., pp. 223 - 242.Year
2009ANU Authors
Field of Research
- Consumer Oriented Product Or Service Development