Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

Citation

Tam, K & Ho, S 2005, 'Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective', Information Systems Research, vol. 16, no. 3, pp. 271-291. [FT45, ABDC A*]

Year

2005

ANU Authors

Field of Research

  • Global Information Systems

Updated:  20 April 2024 / Responsible Officer:  Director (Research Services Division) / Page Contact:  Researchers