When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts

Citation

Eagar, T 2007, 'When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts', World Marketing Congress 2007, ed. Carol DeMoranville, Academy of Marketing Science, Italy, pp. 307-311.

Year

2007

ANU Authors

Field of Research

  • Commerce, Management, Tourism And Services Not Elsewhere Classified

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