When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts
Citation
Eagar, T 2007, 'When Brand Communities Collide: Moral Judgments and Pseudo-Relationships in Cross-Community Conflicts', World Marketing Congress 2007, ed. Carol DeMoranville, Academy of Marketing Science, Italy, pp. 307-311.Year
2007ANU Authors
Field of Research
- Commerce, Management, Tourism And Services Not Elsewhere Classified
