Street Level Marketing: Intuition and creativity in entrepreneurial marketing

Citation

Dann, S & Dann, S 2001, 'Street Level Marketing: Intuition and creativity in entrepreneurial marketing', in Caroline Barker and Robyn Coy (ed.), Innovation and Imagination at Work, McGraw-Hill Inc, Sydney Australia, pp. 221-248.

Year

2001

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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