Street Level Marketing: Intuition and creativity in entrepreneurial marketing
Citation
Dann, S & Dann, S 2001, 'Street Level Marketing: Intuition and creativity in entrepreneurial marketing', in Caroline Barker and Robyn Coy (ed.), Innovation and Imagination at Work, McGraw-Hill Inc, Sydney Australia, pp. 221-248.Year
2001ANU Authors
Field of Research
- Marketing Not Elsewhere Classified