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The Australian National University

When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions

Citation

Dann, S & Fry, M 2006, 'When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 1-8.

Year

2006

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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