When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions
Citation
Dann, S & Fry, M 2006, 'When is good enough, near enough? Asking when "Enough" is "Enough" in Road safety social marketing interventions', Australia and New Zealand Marketing Academy Conference 2006, ed. Yunus Ali and Maria van Dessel, Australian and New Zealand Marketing Academy (ANZMAC), Brisbane Australia, pp. 1-8.
Year
2006
Field of Research
- Marketing Not Elsewhere Classified
