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The Australian National University

Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements

Citation

Dann, S 2007, 'Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements', Monash Business Review, vol. 3, no. 2, pp. 1-9.

Year

2007

ANU Authors

Field of Research

  • Marketing Not Elsewhere Classified

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