Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements
Citation
Dann, S 2007, 'Lifestyle sponsorships and player lifestyle breaches: Turning transgressions into opportunities for lifestyle message endorsements', Monash Business Review, vol. 3, no. 2, pp. 1-9.Year
2007ANU Authors
Field of Research
- Marketing Not Elsewhere Classified